Privacy Policy

1. Who we are

Scale IT UK Ltd ("Scale IT UK", "we", "us", "our") is a UK-based AI and digital agency. We are the data controller for personal data collected through this website.

Contact: info@scaleituk.com

2. What data we collect

We may collect the following categories of personal data:

• Contact and enquiry data: name, email address, phone number, business name, website URL, and any details you provide in contact or audit forms.
• Newsletter data: email address when you subscribe to our mailing list.
• Usage data: pages visited, time spent, referring URLs, browser type, and IP address (collected automatically via analytics tools).
• Communications: records of emails or messages you send us.

3. How we use your data

We use your personal data to:

• Respond to your enquiries and provide services you request
• Send you a free website and business audit as requested
• Send marketing communications where you have opted in
• Improve our website and services through analytics
• Comply with legal obligations

4. Legal basis for processing

Under UK GDPR, we process your data on the following legal bases:

• Contract: to fulfil a service you have requested
• Legitimate interests: to respond to enquiries and improve our services
• Consent: for marketing emails (you can withdraw consent at any time)
• Legal obligation: where required by law

5. Data retention

We retain personal data only for as long as necessary:

• Enquiry data: up to 2 years from last contact
• Client records: 7 years (legal/accounting requirements)
• Newsletter subscriptions: until you unsubscribe
• Analytics data: 14 months (Google Analytics default)

6. Third-party services

We use the following third-party services that may process your data:

• Google Analytics 4: website analytics (IP anonymisation enabled)
• Resend: transactional email delivery
• OpenAI: powers the AI chat assistant on this website (messages may be processed by OpenAI's API)
• Neon / Postgres: secure database hosting for enquiry records

These providers are bound by their own privacy policies and data processing agreements.

7. Cookies

We use cookies to improve your experience. See our Cookie Policy for full details.

8. Your rights

Under UK GDPR you have the right to:

• Access the personal data we hold about you
• Correct inaccurate data
• Request deletion of your data ("right to be forgotten")
• Restrict or object to processing
• Data portability
• Withdraw consent at any time

To exercise any of these rights, email us at info@scaleituk.com. We will respond within 30 days.

9. Data transfers

Some of our third-party service providers operate outside the UK/EEA. Where data is transferred internationally, we ensure appropriate safeguards are in place (e.g. Standard Contractual Clauses).

10. Complaints

If you believe your data has been mishandled, you have the right to lodge a complaint with the Information Commissioner's Office (ICO): ico.org.uk

11. Changes to this policy

We may update this policy from time to time. The "Last updated" date at the top of this page will reflect any changes. Continued use of the website after changes constitutes acceptance of the updated policy.

12. Contact us

For any privacy-related queries: info@scaleituk.com